Native American 'MoChiefs'

Boston Beaneaters - 1900

Boston Braves - 1912 - 1915

1916 - 1920

1925 - 1928

1929 - 1935

1941 - 1944

1945

1953 - 1956

1957 - 1966

1967 - 1971

1971 - 1986

1990 - Current

The Atlanta Braves

The Atlanta Braves logo and support logo are successful logo’s, they display a strong sense of letter form and colour in order to create a strong identity and brand. The scripted type gives a sense of tradition and history, as the club is one of the oldest in the MLB teams beginning as the Boston Braves in 1900 and this would be an important aspect for the club to highlight. The logo uses the image of a stone tomahawk to continue its connection with the Native American culture that has been utilized throughout the clubs history, as well as the tomahawk motif the use of the word ‘braves’ is also a Native American term that symbolizes a strong member of the native American tribe or communities similar to a chief. I think the colour use completes the logo nicely, earthy warm tones assist the Native American theme and idea of sharing a connection to the land.


When we look at the imagery used throughout the clubs history the original Atlanta braves logo stands out. The use of a comical, jovial  and even somewhat stereotypical image of a Native American man is very eye catching and works really well as a logo. However, what I think is more grabbing about this logo is the blatant racism that comes with such an image, having come from Boston originally then Milwaukee and currently Atlanta, I think it is important to note that both Boston and Atlanta have a 0% native American population,only to be outdone by Milwaukee with only 1%, for a team that has based its identity on a culture that has been extinct from their communities for many years I think it is un ethical to use such stereotypical motifs.


Having said that I think the newer updated and more culturally considered logo has been more well thought and condsidered to create a successful composition. The support logo in particular is very successfull in popular culture today, being used in popular clothing, I knew the actual logo before I knew which team or city that it belonged to.